Database reactivation · Nurture · Retention
Your CRM is full of money you already paid for.
We bring your old leads, lost quotes and past customers back as booked appointments. Done for you, from your own domain, in a voice that sounds like you. You pay when appointments get booked.
- ✓Pay per booked appointment
- ✓Live in 7 days
- ✓No new software for your team
Replies from your old leads
Live- Linda R.Interested2m
Yes! We were just talking about the roof again. Can you send someone out?
- Marcus T.Question11m
Is the old quote still good? Prices went up everywhere.
- Priya S.Later38m
Not yet — maybe after the holidays.
- Dan W.Booked1h
Booked Thursday 10am ✔
Illustrative example of the replies a reactivation campaign generates.
$50–$500
what a typical home-services or B2B lead costs to acquire
1–2 touches
before most sales teams quietly give up on a lead
3–6%
of a dormant database typically re-engages and books
How it works
Live in 7 days. Zero extra work for your team.
01
Audit & clean
Send us a CRM export. We dedupe it, verify every email, strip opt-outs and segment by lead age, job type and value. You get a dollar figure for what's in there.
02
Launch human-sounding outreach
Short, plain-text emails and (where you have consent) texts that sound like they came from you, sent from your domain at a safe pace. AI personalizes them. Nothing looks like a blast.
03
Hot leads hit your calendar
Replies are read and sorted instantly. Interested people get your booking link and your team gets an alert within seconds, with the context and a suggested reply.
The math
How much is hiding in your database?
Move the sliders. Most owners are surprised by the number.
Based on typical reactivation results of 3–6% of a dormant database booking an appointment. Results vary by list age, quality and offer.
Revenue sitting in your database
$140,000 – $270,000
Booked appointments
45–90
Already spent acquiring them*
$180,000
*At a conservative $120 cost per lead.
What we do
The whole back half of your funnel, handled.
Most businesses pour money into getting new leads and almost nothing into the ones they already have. We fix the leak, then keep it fixed.
Database Reactivation
Turn old estimates, dead leads and closed-lost deals into booked appointments. Our core offer.
New Lead Nurture
30-day follow-up for every new lead that doesn't book on the first call, so none go cold again.
Customer Win-Back
Bring past customers back for maintenance, upgrades and the next project.
Reviews & Referrals
Ask happy customers for reviews and referrals automatically, at the right moment.
Email 1 · Day 0
Subject: linda
Hi Linda, are you still thinking about the roof replacement?
Mike
One line. No pitch. It works because it reads like a real person following up, because it is one.
Who it's for
Built for high-ticket businesses with long, leaky sales cycles.
Founding client pilot
Give us 500 of your oldest leads. Pay only for what books.
We're taking on a small number of founding clients. We run a full reactivation campaign on a slice of your database with no setup fee. You pay only per booked appointment. If it doesn't work, you've lost nothing.
FAQ
Good questions.
Won't this annoy people or hurt my brand?+
These are people who asked you for help. A short, polite, relevant check-in is welcome. Everyone gets a one-click opt-out that is honoured instantly, and we stop the moment someone replies so a human takes over.
Will this get my domain blacklisted?+
No. We send from a dedicated subdomain, set up SPF, DKIM and DMARC, verify every address before sending, ramp volume slowly, and pause automatically if bounce or complaint rates tick up. Your main inbox is never at risk.
Is texting old leads legal?+
We only text contacts with documented SMS consent, and every text includes opt-out instructions, inside quiet hours. Email follows CAN-SPAM. If consent is unclear we stick to email. We're not lawyers, so we recommend a quick check with yours.
What do I need to do?+
Export your contacts from your CRM, approve the messages, and answer the hot leads we send you (or let us book them straight onto your calendar). That's it.
How do you track what you get paid for?+
Every reply and booking is logged against the lead that produced it. You get a live report showing messages sent, replies, appointments and the revenue they turn into.
What CRMs do you work with?+
Anything that can export a CSV: ServiceTitan, JobNimbus, AccuLynx, Housecall Pro, Jobber, HubSpot, GoHighLevel, Salesforce, Pipedrive, or a spreadsheet.
Find out what's sitting in your CRM.
Free audit. We'll show you how many revivable leads you have, what they're worth, and the exact messages we'd send. No obligation.
Get my free Dead Lead Audit